PureMove
For the Win
Why is PureMove the right move? For starters, it made TIME’s “Best Inventions” list—earning its place as one of the most awarded sports bras of 2018.
“It’s the right amount of support only when you need it.”
Popular Science
reinvent
sports
bra?
WTF
IS
STF?
Shear-thickening fluid (STF) plays a key role in PureMove’s Motion Sense technology. The fabric naturally stiffens on the treadmill and releases when you’re hanging in the locker room—providing support AND comfort.
Did we mention a little organization called NASA uses it in their space suits? Pretty stellar.
The Fabric
BREATHABLE PERFORATIONS
Perforations in the front and back keep you cool and comfortable in every situation.
RESPONSIVE SUPPORT
Revolutionary fabric that reacts to your movements for absolute control and support.
NATURAL SHAPING
Molded front panel and free cut edges offer a minimalistic second-skin fit, so you can always move freely without distractions.
Find Your PureFit
The #1 thing women want to improve about sports bras? More in-between sizes. That’s why we’re offering five unique sizes to find your accurate “feels barely there” fit.
Need help measuring?
Find Your PureFit
Measure your under-bust band: Wrap the tape around your ribs, just under your breasts, keeping the tape measure parallel with the floor. Breathe in, out and relax. Keep the tape flush with your skin.
Pro-Tip: If the under-bust band or chest is too tight, try a size larger.
Measure your chest: Wrap the tape around your breasts, across the center of your nipples, keeping the tape measure parallel with the floor. Note the measurement with your arms down.
Pro-Tip: If the under-bust band or chest is too loose, try a size smaller.
Find your fit: Find your cup and band measurements on the chart and, BOOM, you have your pure fit.
Pro-Tip:
If the under-bust band or chest is too tight, try a size larger.
If the under-bust band or chest is too loose, try a size smaller.
DON’T JUST
TAKE IT FROM US
TAKE IT FROM THEM
How will YOU move with #PureMoveBra? Share a photo. Use the hashtag. Revel in the responsive support.
#puremove
